In this part of the question, I will explain how I have used, developed or challenged real media conventions by comparing my advert that I have created with other real existing adverts, which also advertise music from real artists. My magazine advert shares the similar concept as all existing adverts, I have used Adele's magazine advert to create a house style concept, I have also used the same conventions as my digipak because I want the digipak and advert to be the same and portray the same message.
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